Notes From Dukes

What is the Y Crest?

A symbol we use inspired by the idea of the family crest (used to denote prestigious families in medieval times).

For us, this symbol describes our mission to build community and bonding by creating a platform for collaboration.

Why we use the terminology “chapter” for our sets of clothes?

The concept of ¥UNG revolves around the mantra “As long as you’re still evolving you’re still ¥UNG”.

The chapters embody the idea of; evolution, what we learn along the way, and a story written with no end.

Each chapter is a reflection of my mental state in life and what in life is effecting me the most.

From Ch.1 Yung University (A collection I was inspired to make after dropping out of college to pursue my dream)

to

Ch. 5 Dukes Inferno ( A collection inspired by the fire lit in me from some personal trials I had endured)

I’ve used my experiences to continue to grow and show people your journey is to be loved.

This brand is more than clothes…it’s an open book. My biggest goal is not to make clothes, it’s to inspire others and create something true to my ideals. I believe we’re here on this earth to love, create, and make life easier for the generations to come. I believe that in the bigger picture of things we are only steps on a ladder. My story and what i create is my gift to those who walk similar paths. I know that for the sake of others and myself I can not shy away from my minds thoughts so without hesitation and without boundaries I will create all I can see.